Continue to site >
Trending ETFs
You have successfully subscribed to Advisor Access. Thank you!
Help us personalize your experience.
Which type of investor describes you best?
Help us personalize your experience.
What is your AUM?
Knowing your investable assets will help us build and prioritize features that will suit your investment needs.

Congratulations on personalizing your experience.

Email is verified. Thank you!

Top 100 Investing Themes by Search Popularity

Paulo Herman

|

Below you will find the most popular investing themes among fund investors (according to Google). This list was compiled by aggregating searches that contained the word “fund” or “funds” along with an investing theme. For example, one of the searches included for the theme “Money Market” is “money market funds”.

Source: SEMrush.

Position Investing Theme Searches Per Month
1 Money Market 9840
2 Bond 5550
3 Total Dividend Equity 3250
4 Equity 2170
5 Growth Equity 2030
6 Municipal Bond 1980
7 High Yield Bond 1920
8 Small-Cap Equity 1790
9 Real Estate 1710
10 Health & Biotech Equity 1590
11 Emerging Markets 1500
12 Global ex-U.S. 1440
13 International Equity 1440
14 MLP 1340
15 Energy Equity 1210
16 India 1100
17 India Equity 1100
18 Technology Equity 840
19 Value Equity 760
20 Large Cap Equity 750
21 Mid-Cap Equity 700
22 Commodity 680
23 Commodity Producers Equity 680
24 Long-Short 670
25 Alternative 660
26 Retirement Income 510
27 Utilities Equity 460
28 Global Equity 430
29 Global Allocation 430
30 Large Cap Growth Equity 420
31 Small Cap Value Equity 400
32 Water Equity 400
33 Precious Metals 350
34 Large Cap Value Equity 340
35 Corporate Bond 330
36 Bank Loan Bond 330
37 Goverment Bond 310
38 U.S. 310
39 International Bond 310
40 Europe Equity 250
41 Small Cap Growth Equity 250
42 Europe 250
43 Bear Market Strategy 240
44 Managed Futures 220
45 Market Neutral 220
46 Russia Equity 210
47 China Equity 200
48 China 200
49 Micro Cap Equity 190
50 Financials Equity 170
51 Mid Cap Growth Equity 160
52 Mid Cap Value Equity 160
53 Global Bond 160
54 Japan Equity 140
55 Currency 120
56 Africa Equity 120
57 Canada Equity 120
58 Israel Equity 120
59 Africa 120
60 Israel 120
61 Canada 120
62 Blend Equity 120
63 Transportation Equity 110
64 Inflation-Protected Bond 90
65 Asia Pacific Equity 70
66 Emerging Markets Bond 70
67 Emerging Markets Equity 70
68 Global Real Estate 70
69 High Yield Municipal Bond 70
70 International Value Equity 70
71 Consumer Staples Equity 50
72 Diversified Portfolio 50
73 Total Bond Market 50
74 Natural Resources Equity 50
75 All Cap Equity <10
76 Communications Equity <10
77 Consumer Discretionary Equity <10
78 Foreign Large Cap Equity <10
79 Industrials Equity <10
80 International Government Bond <10
81 Large Cap Blend Equity <10
82 Latin America Equity <10
83 Materials Equity <10
84 Mid Cap Blend Equity <10
85 Mortgage Backed Securities <10
86 Muni National Bond <10
87 Small Cap Blend Equity <10
88 Volatility Hedged Equity <10
89 Volatility <10
90 Foreign Large Cap Blend Equity <10
91 Foreign Large Cap Growth Equity <10
92 Foreign Large Cap Value Equity <10
93 Emerging Asia Pacific <10
94 Emerging Europe <10
95 BRIC <10
96 Latin America <10
97 Brazil <10
98 Middle East <10
99 North America <10
100 Brazil Equity <10
101 Preferred Stock/Convertible Bond <10
102 Single State Municipal Bond <10
103 Foreign Small & Mid Cap Blend Equity <10
104 Foreign Small & Mid Cap Equity <10
105 Foreign Small & Mid Cap Growth Equity <10
106 Foreign Small & Mid Cap Value Equity <10

Sign up for Advisor Access

Receive email updates about best performers, news, CE accredited webcasts and more.

Popular Articles

Read Next

Top 100 Investing Themes by Search Popularity

Paulo Herman

|

Below you will find the most popular investing themes among fund investors (according to Google). This list was compiled by aggregating searches that contained the word “fund” or “funds” along with an investing theme. For example, one of the searches included for the theme “Money Market” is “money market funds”.

Source: SEMrush.

Position Investing Theme Searches Per Month
1 Money Market 9840
2 Bond 5550
3 Total Dividend Equity 3250
4 Equity 2170
5 Growth Equity 2030
6 Municipal Bond 1980
7 High Yield Bond 1920
8 Small-Cap Equity 1790
9 Real Estate 1710
10 Health & Biotech Equity 1590
11 Emerging Markets 1500
12 Global ex-U.S. 1440
13 International Equity 1440
14 MLP 1340
15 Energy Equity 1210
16 India 1100
17 India Equity 1100
18 Technology Equity 840
19 Value Equity 760
20 Large Cap Equity 750
21 Mid-Cap Equity 700
22 Commodity 680
23 Commodity Producers Equity 680
24 Long-Short 670
25 Alternative 660
26 Retirement Income 510
27 Utilities Equity 460
28 Global Equity 430
29 Global Allocation 430
30 Large Cap Growth Equity 420
31 Small Cap Value Equity 400
32 Water Equity 400
33 Precious Metals 350
34 Large Cap Value Equity 340
35 Corporate Bond 330
36 Bank Loan Bond 330
37 Goverment Bond 310
38 U.S. 310
39 International Bond 310
40 Europe Equity 250
41 Small Cap Growth Equity 250
42 Europe 250
43 Bear Market Strategy 240
44 Managed Futures 220
45 Market Neutral 220
46 Russia Equity 210
47 China Equity 200
48 China 200
49 Micro Cap Equity 190
50 Financials Equity 170
51 Mid Cap Growth Equity 160
52 Mid Cap Value Equity 160
53 Global Bond 160
54 Japan Equity 140
55 Currency 120
56 Africa Equity 120
57 Canada Equity 120
58 Israel Equity 120
59 Africa 120
60 Israel 120
61 Canada 120
62 Blend Equity 120
63 Transportation Equity 110
64 Inflation-Protected Bond 90
65 Asia Pacific Equity 70
66 Emerging Markets Bond 70
67 Emerging Markets Equity 70
68 Global Real Estate 70
69 High Yield Municipal Bond 70
70 International Value Equity 70
71 Consumer Staples Equity 50
72 Diversified Portfolio 50
73 Total Bond Market 50
74 Natural Resources Equity 50
75 All Cap Equity <10
76 Communications Equity <10
77 Consumer Discretionary Equity <10
78 Foreign Large Cap Equity <10
79 Industrials Equity <10
80 International Government Bond <10
81 Large Cap Blend Equity <10
82 Latin America Equity <10
83 Materials Equity <10
84 Mid Cap Blend Equity <10
85 Mortgage Backed Securities <10
86 Muni National Bond <10
87 Small Cap Blend Equity <10
88 Volatility Hedged Equity <10
89 Volatility <10
90 Foreign Large Cap Blend Equity <10
91 Foreign Large Cap Growth Equity <10
92 Foreign Large Cap Value Equity <10
93 Emerging Asia Pacific <10
94 Emerging Europe <10
95 BRIC <10
96 Latin America <10
97 Brazil <10
98 Middle East <10
99 North America <10
100 Brazil Equity <10
101 Preferred Stock/Convertible Bond <10
102 Single State Municipal Bond <10
103 Foreign Small & Mid Cap Blend Equity <10
104 Foreign Small & Mid Cap Equity <10
105 Foreign Small & Mid Cap Growth Equity <10
106 Foreign Small & Mid Cap Value Equity <10

Sign up for Advisor Access

Receive email updates about best performers, news, CE accredited webcasts and more.

Popular Articles

Read Next

Advertisement

×

Wait! Do you know all the important aspects of mutual funds?

×

Free Advisor Access newsletter emailed to you.

Receive free and exclusive email updates for financial advisors about best performers, news, CE accredited webcasts and more.

Sign up for Advisor Access

Receive email updates about best performers, news, CE accredited webcasts and more.

Disclaimer: By registering, you agree to share your data with MutualFunds.com and opt-in to receiving occasional communications about projects and events. The contents of this form are subject to the MutualFunds.com Privacy Policy. You can unsubscribe at any time.