Amplify Online Retail ETF
Name
As of 06/01/2026Price
Aum/Mkt Cap
YIELD
Exp Ratio
Watchlist
Vitals
YTD Return
-8.5%
1 yr return
0.7%
3 Yr Avg Return
16.8%
5 Yr Avg Return
-11.3%
Net Assets
$119 M
Holdings in Top 10
33.3%
52 WEEK LOW AND HIGH
Expenses
OPERATING FEES
Expense Ratio 0.65%
SALES FEES
Front Load N/A
Deferred Load N/A
TRADING FEES
Turnover 61.00%
Redemption Fee N/A
Min Investment
Standard (Taxable)
N/A
IRA
N/A
Fund Classification
Fund Type
Exchange Traded Fund
Name
As of 06/01/2026Price
Aum/Mkt Cap
YIELD
Exp Ratio
Watchlist
IBUY - Profile
Distributions
- YTD Total Return -8.5%
- 3 Yr Annualized Total Return 16.8%
- 5 Yr Annualized Total Return -11.3%
- Capital Gain Distribution Frequency N/A
- Net Income Ratio -0.06%
- Dividend Yield 0.1%
- Dividend Distribution Frequency Annual
Fund Details
-
Legal NameAmplify Online Retail ETF
-
Fund Family NameAmplify ETFs
-
Inception DateApr 19, 2016
-
Shares Outstanding5350000
-
Share ClassN/A
-
CurrencyUSD
-
Domiciled CountryUS
-
ManagerDustin Lewellyn
Fund Description
The Fund invests at least 80% of its net assets (plus borrowings for investment purposes) in global equity securities that comprise the Index, which will primarily include common stocks and/or depositary receipts, such as American Depositary Receipts (“ADRs”) and Global Depositary Receipts (“GDRs”). The Fund, using an indexing investment approach, attempts to replicate, before fees and expenses, the performance of the Index. Penserra Capital Management LLC (“Penserra” or the “Sub-Adviser”) serves as investment sub-adviser to the Fund. The Index was created and is maintained by VettaFi LLC (“VettaFi” or the “Index Provider”). The Index Provider is not affiliated with the Fund, Amplify Investments LLC (“Amplify Investments” or the “Adviser”) or the Sub-Adviser.
The Index. The Index seeks to measure the performance of global equity securities of publicly traded companies with significant revenue from the online retail business. The Index methodology is designed to result in a portfolio that has the potential for capital appreciation. The Adviser and Sub-Adviser believe that companies with significant online retail revenues may be best positioned to take advantage of growth in online retail sales and shoppers versus companies with less significant online retail revenues. Eligible constituents must have significant business operations in one of four online retail business segments: traditional online retail; online travel; online marketplace; and omnichannel retail (i.e. retail that integrates digital and physical components, including buy online/pickup in store, curbside delivery, ship from store and mobile payment in store), subject to weighting limits and other restrictions, as described below.
Index Methodology. The universe of global equity securities eligible for inclusion in the Index begins with domestic and foreign common stocks (including depositary receipts) listed on a regulated stock exchange, in the form of shares tradable for non-U.S. investors without restrictions, that exhibit adequate liquidity and accessibility in the view of the Index Provider. Eligible constituents must have a market capitalization of at least $300million, a minimum price at the time of purchase of $5 per share, and a six-month daily average value traded of at least $2million to be included in the Index. In addition, all securities must also have an Altman Z-Score, which predicts the probability of a company filing for bankruptcy in the next 2 years, that is greater than or equal to -2 at the time of inclusion (the higher the score that a company receives, the lower the probability of bankruptcy). All securities comprising the Index from traditional online retail, online travel or online marketplace activities must be issued by companies deriving at least 70% of their revenues or a minimum of $100billion in annual retail sales from online and/or virtual business transactions (as opposed to brick and mortar and/or in-store transactions) and, with respect to omnichannel retail with a physical presence, online sales must represent at least 10% of total annual retail sales and more than $2billion in revenue or in the top 5 of global online retail market share. As of September30, 2025, the Index included securities of 80 companies.
Weighting of Underlying Securities. Index constituents are weighted approximately equally. Aggregate weight for constituents within the omnichannel retailer segment shall not exceed 10% of the Index. The percentage of non-U.S. domiciled Index constituents will not exceed 25% in the aggregate, and any excess weight will be allocated equally among all U.S. domiciled Index constituents. The Index is rebalanced semi-annually in May and November but may be adjusted more frequently for specific corporate events. For more information regarding the Index, please see the section entitled “Index Information.”
Concentration Policy. The Fund will not concentrate its investments (i.e., invest more than 25% of the value of its total assets) in securities of issuers in any industry or group of industries, except to the extent the Index is concentrated in an industry or a group of industries. As of the date of this prospectus, the Fund had significant exposure to the consumer discretionary sector.
Diversification Status. The Fund is classified as “diversified” under the Investment Company Act of 1940, as amended (the “1940 Act”).
IBUY - Performance
Return Ranking - Trailing
| Period | IBUY Return | Category Return Low | Category Return High | Rank in Category (%) |
|---|---|---|---|---|
| YTD | -8.5% | -14.6% | 53.7% | 85.71% |
| 1 Yr | 0.7% | -16.8% | 112.4% | 74.29% |
| 3 Yr | 16.8%* | 1.1% | 33.1% | 11.43% |
| 5 Yr | -11.3%* | -11.3% | 16.3% | 100.00% |
| 10 Yr | 10.6%* | 5.5% | 16.2% | 51.72% |
* Annualized
Return Ranking - Calendar
| Period | IBUY Return | Category Return Low | Category Return High | Rank in Category (%) |
|---|---|---|---|---|
| 2025 | 15.1% | -13.5% | 34.1% | 17.14% |
| 2024 | 20.1% | 1.6% | 30.9% | 31.43% |
| 2023 | 38.0% | 11.7% | 67.9% | 25.71% |
| 2022 | -55.7% | -55.7% | -17.8% | 100.00% |
| 2021 | -23.0% | -25.2% | 48.8% | 97.14% |
Total Return Ranking - Trailing
| Period | IBUY Return | Category Return Low | Category Return High | Rank in Category (%) |
|---|---|---|---|---|
| YTD | -8.5% | -14.6% | 53.7% | 85.71% |
| 1 Yr | 0.7% | -16.8% | 112.4% | 74.29% |
| 3 Yr | 16.8%* | 1.1% | 33.1% | 11.43% |
| 5 Yr | -11.3%* | -11.3% | 16.3% | 100.00% |
| 10 Yr | 10.6%* | 5.5% | 16.2% | 51.72% |
* Annualized
Total Return Ranking - Calendar
| Period | IBUY Return | Category Return Low | Category Return High | Rank in Category (%) |
|---|---|---|---|---|
| 2025 | 15.3% | -5.3% | 37.2% | 22.86% |
| 2024 | 20.1% | 2.1% | 31.3% | 40.00% |
| 2023 | 38.0% | 12.9% | 68.9% | 25.71% |
| 2022 | -55.7% | -55.7% | -15.2% | 100.00% |
| 2021 | -23.0% | -25.2% | 57.6% | 97.14% |
IBUY - Holdings
Concentration Analysis
| IBUY | Category Low | Category High | IBUY % Rank | |
|---|---|---|---|---|
| Net Assets | 119 M | 5.78 M | 23.1 B | 48.57% |
| Number of Holdings | 83 | 26 | 289 | 40.00% |
| Net Assets in Top 10 | 36.3 M | 1.83 M | 15.1 B | 51.43% |
| Weighting of Top 10 | 33.26% | 15.3% | 92.2% | 82.86% |
Top 10 Holdings
- Figs Inc 5.46%
- Liquidity Services Inc 3.65%
- First American Government Obligations Fund 3.50%
- eBay Inc 3.15%
- Expedia Group Inc 3.03%
- MSC Industrial Direct Co Inc 2.99%
- Airbnb Inc 2.89%
- Maplebear Inc 2.89%
- Revolve Group Inc 2.86%
- Carvana Co 2.85%
Asset Allocation
| Weighting | Return Low | Return High | IBUY % Rank | |
|---|---|---|---|---|
| Stocks | 99.71% | 99.16% | 100.04% | 68.57% |
| Cash | 3.78% | 0.00% | 32.91% | 20.00% |
| Preferred Stocks | 0.00% | 0.00% | 0.14% | 82.86% |
| Other | 0.00% | -0.01% | 6.52% | 80.00% |
| Convertible Bonds | 0.00% | 0.00% | 0.04% | 80.00% |
| Bonds | 0.00% | 0.00% | 0.00% | 80.00% |
Stock Sector Breakdown
| Weighting | Return Low | Return High | IBUY % Rank | |
|---|---|---|---|---|
| Consumer Cyclical | 64.47% | 3.24% | 96.69% | 71.43% |
| Communication Services | 13.91% | 0.00% | 77.13% | 20.00% |
| Technology | 10.19% | 0.00% | 56.29% | 14.29% |
| Consumer Defense | 4.39% | 0.00% | 29.70% | 65.71% |
| Healthcare | 2.27% | 0.00% | 13.27% | 11.43% |
| Financial Services | 2.10% | 0.00% | 2.10% | 2.86% |
| Industrials | 1.88% | 0.00% | 42.91% | 31.43% |
| Real Estate | 0.79% | 0.00% | 17.67% | 11.43% |
| Utilities | 0.00% | 0.00% | 0.00% | 80.00% |
| Energy | 0.00% | 0.00% | 1.00% | 80.00% |
| Basic Materials | 0.00% | 0.00% | 7.13% | 85.71% |
Stock Geographic Breakdown
| Weighting | Return Low | Return High | IBUY % Rank | |
|---|---|---|---|---|
| US | 83.14% | 38.21% | 100.04% | 85.71% |
| Non US | 16.57% | 0.00% | 60.97% | 17.14% |
IBUY - Expenses
Operational Fees
| IBUY Fees (% of AUM) | Category Return Low | Category Return High | Rank in Category (%) | |
|---|---|---|---|---|
| Expense Ratio | 0.65% | 0.08% | 2.43% | 48.57% |
| Management Fee | 0.65% | 0.03% | 0.85% | 57.14% |
| 12b-1 Fee | 0.00% | 0.00% | 1.00% | 16.67% |
| Administrative Fee | N/A | 0.25% | 0.25% | N/A |
Sales Fees
| IBUY Fees (% of AUM) | Category Return Low | Category Return High | Rank in Category (%) | |
|---|---|---|---|---|
| Front Load | N/A | 4.75% | 4.75% | N/A |
| Deferred Load | N/A | 1.00% | 1.00% | N/A |
Trading Fees
| IBUY Fees (% of AUM) | Category Return Low | Category Return High | Rank in Category (%) | |
|---|---|---|---|---|
| Max Redemption Fee | N/A | N/A | N/A | N/A |
Related Fees
Turnover provides investors a proxy for the trading fees incurred by mutual fund managers who frequently adjust position allocations. Higher turnover means higher trading fees.
| IBUY Fees (% of AUM) | Category Return Low | Category Return High | Rank in Category (%) | |
|---|---|---|---|---|
| Turnover | 61.00% | 4.00% | 214.00% | 53.33% |
IBUY - Distributions
Dividend Yield Analysis
| IBUY | Category Low | Category High | IBUY % Rank | |
|---|---|---|---|---|
| Dividend Yield | 0.12% | 0.00% | 6.92% | 97.14% |
Dividend Distribution Analysis
| IBUY | Category Low | Category High | Category Mod | |
|---|---|---|---|---|
| Dividend Distribution Frequency | Annual | Annual | Quarterly | Annual |
Net Income Ratio Analysis
| IBUY | Category Low | Category High | IBUY % Rank | |
|---|---|---|---|---|
| Net Income Ratio | -0.06% | -1.54% | 1.17% | 65.71% |
Capital Gain Distribution Analysis
| IBUY | Category Low | Category High | Capital Mode | |
|---|---|---|---|---|
| Capital Gain Distribution Frequency | Annually | Semi-Annually | Annually |
Distributions History
| Date | Amount | Type |
|---|---|---|
| Dec 30, 2025 | $0.079 | OrdinaryDividend |
| Dec 29, 2020 | $0.616 | OrdinaryDividend |
| Dec 30, 2019 | $0.149 | OrdinaryDividend |
IBUY - Fund Manager Analysis
Managers
Dustin Lewellyn
Start Date
Tenure
Tenure Rank
Apr 19, 2016
6.12
6.1%
Dustin Lewellyn, CFA. Mr. Lewellyn has extensive background in institutional investment process with a specific focus on exchange-traded funds (“ETFs”). Mr. Lewellyn was a portfolio manager at BGI (now part of Blackrock), and he managed a number of international equity funds. Dustin also was head of ETF product management and product development at Northern Trust where he oversaw the build out and management of all areas of a new ETF business, including primary responsibility for the portfolio management process surrounding the ETFs. Mr. Lewellyn also built and ran a new ETF business for Charles Schwab, including having primary responsibility for the technology and investment process to support portfolio management for the ETFs. Mr. Lewellyn started a consulting business with a focus on ETFs and helped numerous new ETF sponsors, as well as service providers, understand the resource requirements to participate in the industry utilizing current best practices. Mr. Lewellyn holds a B.A. from University of Iowa and is a CFA Charterholder. He also holds security licenses 7, 63, 66 and 24.
Ernesto Tong
Start Date
Tenure
Tenure Rank
Apr 19, 2016
6.12
6.1%
Mr. Tong has been a managing director with Penserra since 2015. Prior to joining Penserra, Mr. Tong spent seven years as a vice president at Blackrock, where he was a portfolio manager for a number of the iShares ETFs, and prior to that, he spent two years in the firm’s index research group.
Anand Desai
Start Date
Tenure
Tenure Rank
Apr 19, 2016
6.12
6.1%
Anand Desai. Mr. Desai has been an Associate with Penserra since 2015. Prior to joining the Penserra Capital Management, LLC, Mr. Desai was a portfolio fund accountant at State Street for five years.
Tenure Analysis
| Category Low | Category High | Category Average | Category Mode |
|---|---|---|---|
| 0.31 | 24.18 | 13.72 | 14.22 |