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3 Must Read Pieces for Practice Management: February 11

Every month, we bring you a curated list of articles hand-picked by industry veteran Kristan Wojnar to help you grow your investment advisory practice. Follow our Practice Management center to differentiate yourself with new ideas and build enduring client relationships.
This week we are taking a look at the topics of podcasts, how your prospects think and social media posts. First up we have a piece that addresses what topics to talk about on your podcasts. Secondly, we are looking at an interesting piece that discusses the cognitive selection process. Our final piece talks about writing social media posts that get the most clicks.

Are you a podcaster? Many advisors wonder whether their podcasts should cover financial topics only. This author answers this important question.

Ever wonder why a prospect chooses a different financial advisor? This is an insightful piece about the psychology behind the decision-making process.

Looking to increase your click rate? This is a fantastic piece to help you write social media posts that entice your followers to take the next step.

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