Every week, we bring you a curated list of articles hand-picked by industry veteran Kristan Wojnar to help you grow your investment advisory practice. Follow our Practice Management Channel to differentiate yourself with new ideas and build enduring client relationships.
Written content is not enough for visual clients. Video continues to be the most comprehensive medium to deliver information. This week we are taking a deep dive into video marketing and exploring how it helps financial advisors, how to boost your video conversion rate and how to write a video script.
Want to reel in clients with video? This piece explains how video content can be repurposed as well as 6 ways advisors can create compelling video marketing.
The end goal for video marketing is driving conversion rates. Check this piece out for tips and strategies for improving your video conversion rate to get your highest return on investment.
Shooting great videos takes work, but it doesn’t have to be complicated. Read on to learn a four-part framework for writing a video script.