Every week, we bring you a curated list of articles hand-picked by industry veteran Kristan Wojnar to help you grow your investment advisory practice. Follow our Practice Management Channel to differentiate yourself with new ideas and build enduring client relationships.
We are drilling down on the topic of CTAs this week. CTAs (calls to action) are imperative to successful marketing, so we are looking at both the art and science of them. Our first piece is a blog that looks at the psychology around CTAs for your website. Next up is an article that explores CTAs for all pieces of marketing, including social media, email, webinars, and marketing campaigns. Finally, we have a piece that explains how to write calls to action that convert clients.
This insightful piece examines five calls to action for your website that are likely to prompt action, each backed by psychological principles.
This author says the CTA is the second most important line in digital marketing content, beneath only the headline or subject line. Read on to learn how to craft effective CTAs and to see examples that are great and not-so-great.
This article explains that every CTA should be clear, actionable, and tailored to your prospects and clients. Check out his piece for specific writing tips to help you get results.
