Every week, we bring you a curated list of articles hand-picked by industry veteran Kristan Wojnar to help you grow your investment advisory practice. Follow our Practice Management Channel to differentiate yourself with new ideas and build enduring client relationships.
This week, we are focused on one singular thing—your website. Although AI is the trending topic these days, your website remains crucial and should work hand in hand with AI. Our first piece focuses on designing your website to appeal to affluent clients. The next piece is a blog that highlights the importance of your homepage. Our last piece this week says your website’s frequently asked questions section matters now more than ever.
This blog shares 10 best practices to redesign your website to attract more high-net-worth prospects.
This author says you have five seconds to get a website visitor to say “yes” to staying on your site and shares the 5-second homepage test that changes everything. Check it out.
Clients aren’t typing a few words into Google anymore; instead, they are asking full questions to AI-powered search tools. This is why FAQs on your website are now crucial to get your website featured in AI search results.