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Crushing Your First Impressions


Every week, we bring you a curated list of articles hand-picked by industry veteran Kristan Wojnar to help you grow your investment advisory practice. Follow our Practice Management Channel to differentiate yourself with new ideas and build enduring client relationships.


This week is all about nailing your first impressions — from presenting your capabilities to mastering your discovery meetings and creating welcome kits, we have you covered. First up is a video that says creating a strong capabilities deck is a game-changer for making strong first impressions. Next, we have a blog that explains that great discovery meetings are crucial to making lasting first impressions. Last but not least, we have an article that outlines how welcome kits are a tool for powerful first-time client experiences.


A capabilities deck is a structured, compelling way to showcase your firm’s story, expertise, and impact. This quick video highlights four ways it helps you to create impactful first impressions.


Want to know how to level up your discovery sessions and turn more conversations into long-term client relationships? Read on to learn more.


This author says if well-executed, welcome kits lay the foundation of trust, professionalism, and connection, making your follow-up meetings easy and seamless.