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Building Trust, Getting Comments on Your Social Media, and Drip Marketing


Every week, we bring you a curated list of articles hand-picked by industry veteran Kristan Wojnar to help you grow your investment advisory practice. Follow our Practice Management Channel to differentiate yourself with new ideas and build enduring client relationships.


We are doubling down on the themes of building trust, maximizing comments on your social media, and drip marketing this week. First up is a blog that says building trust is the key to growth in your practice. Our second piece addresses strategies for getting comments on your social media posts. Finally, we have a piece that outlines the ideal drip marketing sequence.


This is a great read that explains how to cut through the clutter with consistent marketing to build trust with prospects and clients.



One of the strongest indicators of successful social media posts are comments. More comments mean more engagement, which ultimately equals more visibility, more potential clients, and more professional connections. Check out these tips to gain more traction for your practice from your social posts.


Do you have a systematized email drip campaign for new leads in your email database? This article provides a three-step sequence that delivers value to keep them as subscribers.